The Glossier Copywriter With A Trick For All-Nighter


You understand the #ITGTopShelfie—our interview sequence that shares the wonder routines of Into The Gloss’ pretty, achieved, and constant neighborhood of readers. Now we’re taking you into the loos, cupboards, and make-up luggage of a few of Glossier’s personal. These of us work in magnificence, and so they convey to the desk a number of capital-t Ideas about it. Submit yours on Instagram—put up your Prime Shelfie (tag us @intothegloss!) and embody the hashtag #ITGTopShelfie for an opportunity to be featured on ITG.

“Oh, good day! I’m Leaya, a senior copywriter at Glossier. I used to write down all our emails, however now focus totally on paid social. Nonetheless, the copy staff touches so many extra elements of the enterprise than I feel folks notice: I’ve additionally edited the language on a retail receipt, written a podcast advert, and provide you with names for brand new shades and merchandise. There are numerous completely different shifting components to my job and it’s positively not boring. I feel my work has influenced how I take into consideration magnificence, particularly what I’ve come to anticipate from merchandise. I’m extra skeptical about claims now, and the merchandise that do make it into my routine actually must do what they are saying they are going to—after which some.

I reside in Brooklyn with my husband and two-and-a-half-year-old daughter (plus our 14-year-old cat). Lately, I’d describe my type as ‘drained working mother,’ however even beneath higher circumstances I’ve an aversion to dressing up. I like my garments to be high-waisted, classic, or denim, and I’m on a eternally quest to seek out the proper black jumpsuit. Even when I put on a gown, I’ll have sneakers or some actually chunky boots on my toes. The identical factor is true of make-up—for my very own wedding ceremony, I snuck away to the toilet after the make-up artist completed with me to blot and smudge every little thing till I felt like myself once more. I prefer it when my actual pores and skin reveals via (freckles, scars, and all), after which would possibly add some winged eyeliner and lip shade. Much less is certainly extra.

I can categorize completely different phases of my life by perfume: CK One will all the time convey up angsty emotions of highschool, and one whiff of Chanel Cristalle, which my mother wore after I was rising up, and I’m instantly again in my dad and mom’ lavatory. There was my faculty/post-college on-off relationship with Chanel Chance, punctuated by flings with Kai Perfume Oil, and adopted by a quick however intense affair with Douce-Amère by Serge Lutens. I went fairly regular with L’Artisan Parfumeur’s Bois Farine for some time, which smells like pencil shavings and peanut butter in one of the simplest ways potential. Lately I’m loyal to Chanel’s Beige, which smells clear and heat with a touch of woody. Within the winter I’ll layer it with Sycomore, and for particular events I get away the massive weapons: Coromandel or Tom Ford’s Lost Cherry.

Watching a toddler full-time on prime of working makes it onerous to prepare within the morning, however I do attempt to carve out 5 minutes for a fast face of make-up. I begin by filling in sparse areas on my brows with Brow Flick in Brown, then fluff with Boy Brow in Blond. As soon as, on a visit again to Taiwan to go to household, my youthful sister and I received semi-permanent tattooed eyeliner. We had been assured it will final for not less than six months and that we might barely really feel something—not solely was it very uncomfortable and alarmingly near my eyeballs, it ended up solely lasting perhaps a month! Undoubtedly not price it. It’s simple sufficient to do a brilliant quick cat eye with both Urban Decay’s 24/7 Glide-On Eyeliner in Rockstar or Colorslide in Brack—I choose Pro Tip or KVD Ink liquid eyeliner, however since quarantine began, that basically hasn’t occurred. I would like extra time! I end my eyes by curling my stick-straight Asian lashes with Shu Uemura’s eyelash curler and including some Lash Slick mascara.

I exploit YSL Touche Eclat in Luminous Ivory or Glossier Stretch Concealer in G11 beneath my eyes and round my nostril to rapidly even out and brighten my pores and skin. If I look tremendous pale, I would add a little bit of Julep Skip the Brush Blush Stick in Candy Peach and a few RMS Beauty Living Luminizer on my cheekbones. Then, I put a bit of shade on my lips—I as soon as snuck into my older sister’s room and swiped on her Revlon Rum Raisin and I’ve had a factor for lipstick ever since. I don’t even know what number of I personal now, and they’re all principally variations of purple or berry. My go-tos are Chanel Rouge Allure Ink in Experimente, which I all the time smudge and blur lots with my fingertips, and Glossier Gen G in Jam and Crush, relying on my temper. If I’m going out and wish my lip shade to final, I’ll apply a skinny layer of Benefit Benetint to my lips, let that dry, and then apply my lipstick.

I swear by Shiseido Oil Control Blotting Papers, which have a powder-coated aspect to remove shine and depart my pores and skin trying smoother. I nearly had a panic assault a number of years in the past after I thought Shiseido stopped making them, however actually they simply modified the pink sheets to blue ones. Now I’ve not less than two packs in my medication cupboard always. I additionally fold a number of sheets and put them in all my pockets, so for those who see a lone pink blotting paper on a bench, chances are high I’ve been there (they have a tendency to fall out). It’s not that I need to look matte… It’s simply, my pores and skin can get so oily that ‘dewy’ typically reads as ‘whole greaseball.’ I’m really tremendous embarrassed to confess that I solely began utilizing moisturizer a number of years in the past—I spent my teenagers and twenties avoiding it just like the plague as a result of I assumed it will make my oily pores and skin worse. The dermatologist I see now was the primary one that took the time to speak to me about what I used to be utilizing and clarify why oily and acne-prone pores and skin wants moisture too.

I ended utilizing prescription retinol after I received pregnant, and after I gave start my hormones plummeted and my face went nuts with breakouts. I’m very specific concerning the merchandise I exploit now, and positively persist with my routine. Within the morning, I wash my face with Cetaphil and all the time comply with with Purito Centella Green Level sunscreen, which is the one one which doesn’t break me out. At evening, I’ll take away any make-up with my beloved Bioderma Sensibio micellar water, then alternate between Glytone’s Mild Gel Cleanser and a prescription sulfur cleanser from my dermatologist. Then I apply a skinny layer of prescription azelaic acid cream—seven months in the past I ran out of these two merchandise and simply began utilizing no matter, and my pores and skin broke out terribly once more. I discovered my lesson! For serums, I really like the Cosrx Triple C Lightning Liquid Vitamin C as a result of it makes my pores and skin tingly, and I pair it with hyaluronic acid from The Ordinary or Chanel Hydra Beauty Micro Serum. Then…I apply moisturizer! I both use Chanel Solution 10 or Cetaphil Moisturizing Lotion, and I pat it in, by no means rubbing. My grandma all the time used to say in Chinese language, “I pat and pat and pat, and I don’t even have one wrinkle,” and it was true for the longest time. My final step is urgent some Sundari Chamomile Eye Oil beneath my eyes for additional care round that fragile space.

After seeing a photograph of mannequin Soo Joo Park in 2013, I went blonde. The entire course of took round 9 hours and my scalp felt prefer it was on hearth—and perhaps seven hours in, I fainted. EMTs had been known as, and so they needed me to go to the hospital to get checked out however I refused. I used to be so near being completed! I needed to signal some waivers saying I went towards medical recommendation, which I now notice makes me sound loopy, however I knew I used to be completely high quality. Now, the one motive I nonetheless have any hair left is thru the grace of God and my colorist, Jeanise Aviles at Seagull Salon. She’s a shade magician—it’s loopy how lengthy and wholesome my hair has been since I began seeing her. She’s additionally only a heat ray of sunshine as a human being. I haven’t lower my hair in a very long time as a result of I’ve been rising it, however after I do, it’s all the time by Topher Gross. He has given me some very sharp bobs prior to now.

I don’t know what I’m going to do with my hair subsequent. I’ve been considering a literal return to my roots and simply dyeing my hair again to black however…we’ll see. To maintain my hair wholesome at dwelling, I exploit Milbon Plarmia Hairserum Shampoo after which Milbon No. 4 Weekly Booster for Medium Hair or a Briogeo Hair Mask. If I’m trying brassy I’ll do a purple therapy, both Christophe Robin’s Baby Blonde Shade Variation Mask or EVO Fabuloso Platinum Blonde Color Boosting Treatment. I solely wash my hair twice per week, so I really like Not Your Mother’s Clean Freak Dry Shampoo for non-wash days—it really works effectively and the scent isn’t overpowering.

After I can discover the time, I strive completely different dance cardio and HIIT exercises on YouTube and Classpass on-demand. Pre-quarantine, I cherished operating outdoors to clear my head, however now I discover it fairly robust to run with a masks on. If I actually need to unwind, there’s nothing higher than consuming wine, placing on a humorous podcast (Conan O’Brien Needs a Friend and How Did This Get Made are present faves), and cooking. My dad and mom are from Taiwan, and meals is the best way my mother expressed like to us rising up. It’s one thing that’s caught with me—I’m all the time enthusiastic about my subsequent meal. I not too long ago made dumplings with my daughter Sabine for the primary time, and he or she cherished it! She’s on the age the place she’s beginning to make up tales and songs, and even cracking little jokes (although they’re principally poop and fart-related). She’s fairly hilarious.”

—as informed to ITG

Pictures through the creator

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